New client welcome email

Welcome a new client, explain the next three steps, and set how you'll communicate.

ToRecipient
SubjectWelcome to {{company}} — next steps for {{project_name}}

Copy email keeps fonts, colors, bold, links, and lists when you paste into Gmail, Outlook, or Apple Mail. Open in starts a new message with the plain-text version.

When to send it

Send it the day the contract is signed. It sets the tone and tells the client exactly what happens next.

Tips for a better new client welcome email

  • List the next three steps in order.
  • Name the day-to-day contact.
  • Say how and when you'll send updates.